Elastico

A rubber band packaging brand based off the striking visual similarity of pasta noodles and rubber bands.

Using the typical forms of pasta boxes, plus typography and color that plays off Italian cliches, Elastico aims to appear (a bit deceptively) as pasta packaging, with tip offs to the true nature in the copy and logo. The line includes three shapes, lengths, and thicknesses of rubber bands, aptly named Fettucini style, Rigatoni style, and Spaghetti style.